Celebrated style blogger Elin Kling is launching a new fashion line titled Totême. The fashion entrepreneur, who has collaborated with Guess by Marciano and H&M in the past, is now ready to take on the role of creative director once again and bring chic options inspired by her unique, paired down aesthetic which helped her secure a large base of loyal fans.
The new line is apparently designed to cater to fashionistas who love minimalist casual staples: “I was craving a brand that I could feel comfortable and strong in year-round. I wanted to create a brand that challenges my own style. The design of Totême is based on a woman perfectly relaxed yet chic during her leisure time. It’s all about her attitude and how that is reflected in her style,” she stated.